I
Be Found by AI
Senior buyers now open their search by asking AI, “Who is the expert I should trust?” If your authority isn’t legible to those engines, you are absent from the shortlist before it forms.
Authority Marketing Strategist · Founder & CEO, TW3 Marketing
Your firm has the expertise.
Your firm has the expertise.
The market just can’t tell you’re the one.
I help founders, CEOs, and principals of established professional service firms close the Authority Gap: the distance between expertise they have earned and what buyers can find and verify. As founder of TW3 Marketing, I apply the TW3 Marketing Authority Framework™ to make that expertise clearer across websites, professional profiles, search, and AI-driven discovery.
Selective engagements. Trusted by founders and principals of established service firms who are ready to lead their category, not chase it.
Bobby “CoachC” Christy
Founder & CEO · TW3 Marketing
The Strategic Problem
At your level, more marketing isn’t the answer. Recognized authority is.
Established firms rarely have a lead problem. They have an authority gap — the distance between how good they actually are and how clearly the market can see it. In an AI-driven buying process, that gap is now measurable, and it is costing you premium engagements.
II
Be Understood Instantly
Competence is assumed at your tier; distinction is not. We compress your positioning so your singular value is unmistakable to a board, a buying committee, and a model alike.
III
Be Trusted Before the Call
Six-figure decisions are made on conviction, not clicks. We build the proof and presence that pre-sell your authority, so the first conversation starts at “how,” not “why you.”
The Shared Method
The TW3 Marketing Authority Framework™
The framework evaluates six factors that shape whether a firm is understood and trusted. It gives us a consistent way to diagnose your Authority Gap and decide what to strengthen first.
Factor 1
Positioning
Can a buyer tell within seconds whom you help, what you do, and why you are different?
Factor 2
Proof
Do reviews, recommendations, case evidence, and results support your claims?
Factor 3
Expertise
Do you share useful insights that demonstrate your judgment and depth?
Factor 4
Visibility
Can buyers find you when they search or ask AI about your field?
Factor 5
Engagement
Do people interact with and respond to your ideas?
Factor 6
Experience
Does every interaction with your site and firm reinforce trust?
Authority PositioningAuthority WebsitesThought-Leadership ContentAI Visibility StrategyOffer Clarity & MessagingSales Friction Mapping
The Engagement
Built for principals who are ready to own their category.
This is strategic advisory, not vendor work. Engagements are deliberately selective so the focus, candor, and senior attention each firm requires are never diluted.
A fit if you are For You
- A founder, CEO, or principal of an established professional service firm
- Already respected in your field, but underrecognized relative to your value
- Pursuing larger, higher-conviction engagements — not more low-fee leads
- Prepared to invest seriously in becoming the definitive authority in your category
- Looking for a strategist who diagnoses the real problem, then fixes it
Not a fit if you Not Now
- Want a quick tactic, a cheap logo, or a one-off campaign
- Are shopping primarily on price rather than outcome
- Aren’t ready to put a clear point of view into the market
- Expect results without senior involvement from your side
- Are early stage and still validating your core offer
“My focus isn’t tactics. It’s diagnosis.”
About Bobby Christy
Four decades of pattern recognition, applied to your authority.
Bobby “CoachC” Christy is the Founder and CEO of TW3 Marketing and an Authority Marketing Strategist for professional service firms. Across more than 40 years in sales and marketing — and six decades around the game of baseball — he has learned one durable truth: patterns tell the truth. The firms that become trusted voices make six factors visible: Positioning, Proof, Expertise, Visibility, Engagement, and Experience.
His judgment is forged from an uncommon combination — the discipline of a former U.S. Marine Corps officer who served as a financial and internal-review officer, the impartiality of 35 years as a baseball umpire and pitching coach, and a command of modern AI-driven marketing. He doesn’t guess, and he doesn’t sell hype. He identifies precisely where confidence breaks down in your buyer’s journey and rebuilds it into authority.
He is also a published author, professional speaker, and host of the “Inside Pitch” program on TW3 Radio — bringing the same standard of clarity and character to every room he enters.
U.S. Marine Corps Officer
Budget & Internal Review, 2nd Marine Air Wing
B.A., Economics
Grove City College
Published Author & Speaker
“Digital Marketing Mastery” & more
35 Years on the Field
Baseball umpire & pitching coach
In Their Words
The people who’ve worked alongside Bobby.
Trust first, momentum second, sustainable growth third — without the sleaze. A selection from colleagues and clients.
★★★★★
His understanding of how AI is transforming business is second to none. He’s the kind of professional who combines brilliance with heart — and that combination is rare.
Strategic Enterprise Sales Executive
★★★★★
One of those rare leaders who blends cutting-edge AI marketing expertise with genuine heart. His firm doesn’t just generate leads — it builds trust first, momentum, and sustainable growth.
Advisor, Senior Women in Science-Led Industries
★★★★★
Extremely knowledgeable — he turns complex processes into simple, efficient systems. I’d highly recommend him to anyone who wants their business to work smarter.
AI Strategy Architect & Founder, Wicked Digital Media
★★★★★
Not only a great trainer, coach, and mentor — one of the finest people I know. He brings decades of real experience and truly cares about everyone who crosses his path.
Expert in AI Assistants & Marketing Automation
Verified Google Reviews
Current feedback from Google.
A live, verified review feed for Bobby Christy and TW3 Marketing.
Authority Briefs
Clear thinking for the era of AI-mediated trust.
Original perspectives on authority marketing, proof, AI visibility, and the signals that cause buyers and answer engines to recommend one firm over another.
The AI Authority Paradox™
Why greater AI visibility starts with stronger human proof, clearer expertise, and an authority footprint machines can verify.
Why Proof Matters More Than Persuasion
Persuasion pushes. Proof removes doubt. Learn how credible evidence shortens the distance between interest and confident action.
What a Digital Authority Assessment Measures
A practical look at the visibility, clarity, proof, consistency, and trust signals behind your firm’s Authority Score.
Questions Buyers — and AI — Ask
Clear answers about Bobby and TW3 Marketing.
Who is Bobby Christy? +
Bobby Christy is an Authority Marketing Strategist and founder and CEO of TW3 Marketing. He helps founders, CEOs, and principals of established professional service firms make their expertise easier for buyers to find, understand, and verify.
What is the Authority Gap? +
The Authority Gap is the distance between the expertise a firm has earned and the authority a buyer can find and verify across its website, professional profiles, search results, reviews, and other sources.
What is the TW3 Marketing Authority Framework™? +
It is TW3 Marketing’s six-factor diagnostic model: Positioning, Proof, Expertise, Visibility, Engagement, and Experience. Bobby applies the same framework to professional service firms.
Is the Authority Level the same as the Authority Score™? +
No. The Authority Level is a free, immediate result from the six-factor questions. The 100-point Authority Score™ is delivered with the full TW3 Marketing Authority Audit™.
What does the TW3 Marketing Authority Audit™ include? +
The $497 full diagnostic includes the 100-point Authority Score™, scores for all six factors, evidence-based gaps, competitor comparison, and a prioritized roadmap. TW3 Marketing states that it delivers the audit within 48 hours.
How does Bobby Christy work with TW3 Marketing? +
Bobby is the founder and CEO of TW3 Marketing. His personal site focuses on founders and leaders of established professional service firms, a specific audience within TW3 Marketing’s broader service-business market.
Authority is the new advantage
What can buyers verify about your firm today?
Find your Authority Level free and immediately. For the full diagnosis, the $497 TW3 Marketing Authority Audit™ delivers your 100-point Authority Score™, the evidence behind your Authority Gap, and a prioritized roadmap.